American Rag, available exclusively at Macy’s, announced actress and singer Lucy Hale as the next artist to headline the brand’s “ALL ACCESS” campaign. Launched in February, the new program offers fans direct access to exclusive music, videos, contests and private meet-and-greets with some of today’s hottest musicians.
“I’m so excited to work with American Rag at Macy’s on their ALL ACCESS campaign,” said Hale. “Looking forward to kicking it off in a few weeks by sharing posts, photos, and of course, music!”
American Rag’s “ALL ACCESS” campaign will bring Hale’s love of music and fashion center stage for fans this spring. The well-known actress and entertainer will take over all things social, from monthly takeovers of American Rag’s Instagram account to blogging about her passion for music and fashion on RaggedMag.com, providing customers with unique content and insight throughout the campaign. In addition, devotees will have the chance to participate in a variety of activations including:
Fans of Hale’s debut single, “You Sound Good to Me,” will be thrilled for an exclusive opportunity to listen to Lucy perform live, plus take part in a meet-and-greet*, at Macy’s Sherman Oaks store on Saturday, June 14. (*as time permits, more details to come).
14000 Riverside Dr, Sherman Oaks, CA 91423