Designed to serve as a large-scale “thank you gift” to New York, the enclosed event experience, coined #PEPCITY, will span 10,000 square feet in midtown Manhattan’s Bryant Park, and include an 80 foot wide by 40 foot high custom-designed dome that will house numerous stages and a rotating continuum of diverse performances that celebrate the heart and soul of the city. Open to the public on Wednesday, January 29, Thursday, January 30, and Saturday, February 1, from 2 PM to 6:30 PM, #PEPCITY will convert to a free, ticketed performance space each evening at 8 PM, with performances by Austin Mahone, Prince Royce and on Saturday evening, headlining and closing out the event, Ziggy Marley. Tickets will be distributed online in advance of the performance, on a first-come, first-serve basis.
PepsiCo, headquartered in Purchase, NY, is an official sponsor of the National Football League and the company has enjoyed a successful 30-year relationship with the league. The Super Bowl represents the culmination of a season-long NFL activation for PepsiCo and its brands, which include Pepsi, the sponsor of the Super Bowl Halftime Show; Doritos, which is back this year with its hugely successful “Crash the Super Bowl” contest; Gatorade; Quaker; and Sabra, the official dip of the NFL.
“PepsiCo has a long and successful history both in the state of New York and with the National Football League, and #PEPCITY is a true celebration of both relationships,” said Indra Nooyi, Chairman and Chief Executive Officer, PepsiCo. “It’s our honor to provide New York area residents and its many visitors with a truly special experience featuring our portfolio of iconic food and beverage brands, in innovative ways, in advance of one of the biggest games of the year.”
Inside #PEPCITY, PepsiCo food and beverage items will receive special treatment at the hands of three famed celebrity chefs – David Burke of Townhouse, Kitchen, Fishtail, and Fromagerie, Marc Forgione of Marc Forgione, and Michael Psilakis of FISHTAG, Kefi, and MP Taverna – all based in either New York or New Jersey. Each chef will create specialty menu items that incorporate PepsiCo products into unique recipes, reflective of their individual styles. Food will be offered at eight individual stations. Upon entering the space, guests will receive a “Taste of PepsiCo” passport that will enable them to sample and stamp each selection. All food samples will be provided for free.
“PepsiCo is known around the world for offering food and beverage brands consumers love,” said Burke. “I am looking forward to celebrating the excitement of Super Bowl XLVIII by using PepsiCo brands to inspire what I believe will be the most delicious Super Bowl party dishes New York has ever tasted. #PEPCITY will be a culinary experience unlike any other.”
Ticketed Evening Concerts
In the evenings, #PEPCITY will function as a concert venue and host musical performances by popular entertainers, each free with advance ticket registration. Tickets will be distributed through Eventbrite, at specified web sites for each concert.
Austin Mahonesponsored by Aquafina FlavorSplash
Seventeen-year-old American pop star Austin Mahone, recipient of the 2013 MTV Video Music Awards’ “Artist to Watch,” will perform on Wednesday, January 29.
Tickets to be available on Friday, January 24th at 12 PM EST, via link:PEPCITYJan29.eventbrite.com.
Prince Roycesponsored by Pepsi
Latin superstar Prince Royce, whose most recent single “Darte un Beso” has been No. 1 for more than 13 weeks on Billboard’s Latin charts, will perform on Thursday, January 30. Royce’s highly anticipated English album will debut in 2014.
Tickets to be available on Friday, January 24th at 12 PM EST, via link: PEPCITYJan30.eventbrite.com.
On Saturday, February 1, Ziggy Marley will headline and close out the event.
Tickets to be available on Friday, January 24th at 12 PM EST, via link: PEPCITYFeb1.eventbrite.com.
To complete the overall experience, the food items will be teamed with a series of staged tributes that pay homage to New York City. Performances will occur on a rotating basis, and include segments dedicated to Broadway, Art, Sports and Culture.
The entrance area of the experience will feature two original pieces by acclaimed contemporary American collaborative practice Snarkitecture. The Entrance Experience will present the image of a fictionalized New York City skyline, incorporating elements from different locations and historic periods into a unified silhouette, as well as an installation based on the famed Pepsi-Cola sign on the East River.