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Join jcpenney and Radio Disney, part of the #1 radio network for kids, tweens and families, at many malls across America, as they kick off back-to-school with a fun-filled afternoon for the whole family. Exciting activities include a fan meet and greets with several stars from Disney Channel shows, a jcp “Make It Yours customization station where kids can design and personalize their newly purchased backpacks and sneakers, an interactive gaming station, jcpenney gift card giveaways and more! The Radio Disney AM 640 Road Crew will provide interactive entertainment, fun prizes and the hottest music from today’s biggest artists.

The special event is a part of jcpenney’s nationwide “Make it Yours” program where shoppers across the United States will receive a complimentary customization kit with purchase of a new backpack or pair of sneakers to encourage kids to personalize their new school gear.

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